At the launch of the
MTV Africa Music Awards (MAMAs 2010), Telecommunications giant
Airtel became yet again the headline sponsor of the event, signaling the telco’s profound commitment to African music and youth culture following its purchase of Zain Africa’s business operations earlier this year.
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| (L-R) Alex Okosi, Rajan Swaroop, MI, and Obina Anoche |
This spectacular event will be held at the
EKO EXPO Hall, Lagos on 11 December 2010, focusing the spotlight on Africa’s most outstanding musicians, from the heart of one of the continent’s most vibrant cities. Present at the unveiling ceremony were dignitaries like
Alex Okosi – Vice President of MTV base Africa; Rajan Swaroop – Bharti; M.I. – a winner of MAMAs 2009 and
Obina Anoche - Airtel, including some award winners from last year like MI, and
D Banj.
MTV Africa Music Awards with Airtel will take the form of a stunning live music event and global television spectacular, featuring performances from contemporary African and international music giants and hosted by a major music celebrity. Artists from around the continent will battle to win a coveted MAMA trophy in the listed categories as follows; Best Male, Best Female, Best Video, Best Group, Artist of the Year, Best Lusophone Act, Best Anglophone Act, Best Francophone Act, Song of the Year, Brand: New Act, Best International Act and MAMA Legend.
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| L-R-MI-D-Banj-and-Eldee |
Commented Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa, “We are thrilled to be partnering with Airtel to bring the MTV Africa Music Awards with Airtel to Lagos for the first time and look forward to delivering the most exciting MAMAs yet on 11 December.”
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